Services

Ongoing Social Media & Brand Management

I work as an extension of your team, handling the day-to-day of social media and keeping content, launches, partnerships, and affiliate work organized. I get to know how you speak, how your team works, and what your audience comes to you for, so the work feels like a natural part of your brand.

Social Strategy & Content Planning

I build and maintain your content calendar around product launches, campaigns, seasonal moments, and recurring series. I help decide what to post, where it belongs, and how to keep ideas moving from a conversation to a scheduled post.

Day-to-Day Social Media Management

I prepare, schedule, and publish content across the platforms we work on together. I handle the details that go into getting a post live, including tags, links, pinned comments, and cross-posting where it makes sense.

Copywriting & Brand Voice

I write captions, Stories, calls to action, pinned comments, and YouTube titles in your voice. I adapt the copy for each platform while keeping it recognizable as you.

Creative Direction & Production Coordination

I develop content ideas, write briefs and talking points, and work with your team to turn raw footage and photos into posts. I coordinate with editors on selects, feedback, thumbnails, and approvals so everyone knows what’s needed before a post can go live.

Community Management

I stay on top of comments and DMs, answer recurring questions, and respond in your voice. I flag sensitive messages for your team and bring recurring questions back into the content plan.

Instagram Growth

I develop and test ideas for Reels, Stories, carousels, and recurring formats. That can include trying new hooks, using Trial Reels where they fit, and adapting strong ideas into a series people can come back for.

Affiliate Growth & Storefront Management

I build and maintain ShopMy and LTK storefronts, create shoppable edits, and source and organize product links. I work those links into Stories, pinned comments, and DM replies so followers can easily shop what you share.

Brand Partnerships & Sponsored Content

I coordinate with brands, agents, and internal teams on partnership briefs, deadlines, approvals, and posting requirements. I help make sponsored content feel at home on your feed while keeping deliverables on track.

Launch & Campaign Support

I map out the social rollout for product drops, collaborations, events, and promotions. I coordinate teaser content, launch-day posts and Stories, and follow-up coverage so each piece goes live when it’s needed.

PR & Gifting Coordination

I handle gifting outreach and follow-ups, coordinate product selections, and keep track of what’s been offered, requested, and received. I flag arrivals that could make sense for upcoming content or an affiliate edit.

Team Coordination

I keep calendars, assets, approvals, and deadlines organized across your team. I work directly with assistants, editors, agents, and brand contacts so you have one point person for what’s going live and what still needs attention.